Prof Piyush "Pi" Sharma has more than thirty five years’ professional experience across both industry and academia. He joined the School of Marketing at Curtin University in January 2014 and since then, he has served as a member of the Academic Board of Curtin University, Strategic Review Board of the Faculty of Business and Law, and Curtin India Mission. He is a co-founder of Customer Experience Research Group, Innovation Research Hub (IRH) and Navigating Inter-cultural Experiences (NICE) platform at Curtin University. He has also served as Associate Editor (Marketing and International Business) for Journal of Business Research since 2015 and member of Australian Research Council (ARC) College of Experts during 2022-24.

Professor Sharma is ranked among the top 2% researchers in the world across all fields of research and ranked among the top 100 business researchers in the global P-rankings based on publications in ABDC journals since 2014. He was also recognised as the only Rising Star from marketing area among Australia’s Top 40 researchers across all disciplines in 2019 and ranked among Top 70 business scholars in Australia by Research.com in 2022, based on his high D-index (Discipline H-index). He is also the most popular author from the Faculty of Business and Law at Curtin University with 300,000+ downloads and views of his publications.

His past research covered services and international marketing, cross-cultural consumer behavior, self-regulation and regulatory failure, branding and marketing strategy, business and consumer ethics, corporate governance, ESG and sustainability, marketing-finance interface, organizational behavior and management, among others. His current research uses a multi-disciplinary perspective to study the role of emerging technologies and business innovation in addressing the challenges and opportunities faced by people from Culturally and Linguistically Diverse (CaLD) backgrounds, particularly in community welfare and healthcare sectors.