Prof. Yu Chang

Northwestern Polytechnical University,China

 

Yu Chang received her Ph.D. degree in Management from Northwestern Polytechnical University, Xi’an, China, in 2009. She is currently a Professor of the School of Management, the chairperson of marketing department, Northwestern Polytechnical University. She has taken charge of three projects on innovation and strategic management founded by the National Social Science Foundation of China and won three of provincial and ministerial scientific research awards.Additionally, she has been awarded National Outstanding Management Case Award four times.Her research interests focus on innovation management and marketing strategy. She has authored or co-authored in international journals such as the Journal of Business Research, Industrial Marketing Management, and Journal of Business & Industrial Marketing. She also published the book"Going Abroad: Decoding the Overseas Image Management of Chinese Enterprises" by the Electronics Industry Publishing House in 2023.

 

Title: Identifying Digital Social Entrepreneurial Opportunities: A Case Study Based on Agricultural IoT Enterprises

Abstract: The digital social entrepreneurial opportunities have emerged in the process of digital technology closely embedding and deeply empowering social issues. The question of how entrepreneurs identify such opportunities has become a critical focus in both academia and industry. Building upon a review and synthesis of existing research, this study conducts an inductive, exploratory case analysis of Fengyun IoT's practice in digital social entrepreneurship. This research aims to explore the mechanisms underlying the identification of digital social entrepreneurial opportunities, constructing a theoretical framework for such identification. The findings suggest that entrepreneurs, based on specific cognitive processes, delve into social issues and continuously empower solutions using digital technologies to identify digital social entrepreneurial opportunities. This study contributes to the literature on digital social entrepreneurship and opportunity identification, providing valuable insights and implications for entrepreneurial practice.

Prof. Shan Wang

University of Saskatchewan, Canada

Shan Wang is a Professor at the Edwards School of Business at the University of Saskatchewan, Canada. Prior to joining the Edwards School of Business, she has worked as an Associate Professor for Renmin University of China. She received her Ph.D in Management Information Systems from McMaster University and Master Degree in Economics from Queen’s University, Canada. Her research interests include electronic commerce, social commerce, online communities, social network analysis, IT business value and IT in education. Her work has been published in several peer reviewed journals, such as Information and Management, Decision Support Systems and Journal of Business Research.

 

Title: Understanding the following behavior of sellers in social marketplaces: A structural holes perspective

Abstract: Sellers in social marketplaces actively engage in following behaviors. However, extant research has repeatedly reported a negative effect of the followee number on seller performance, raising questions about sellers’ value in following others. Intrigued by this question, this study applies the theory of structural holes to understand and explain sellers’ value in following. That is, sellers whose followee networks span more structural holes are better positioned to gain social capital and thus achieve better performance. An empirical study of panel data with 1,023 Etsy sellers and their followee networks involving 156,176 alters per month supports this explanation—the structural holes in, instead of the size of, sellers’ followee networks have a significant, positive effect on their sales performance. The study further reveals that such effects are stronger for sellers with higher product diversification, more prominent followees, and lower followee status heterophily.

 

 

Assoc. Prof. Yan Li

China Agricultural University, ChinA

 

Yan Li, PhD, Associate Professor, International College of China Agricultural University. She is the director of Research Center for International Development of Digital Agriculture of International College. Her research areas are digital agriculture and e-commerce of agricultural products. She has published more than 20 research papers. She has also hosted and participated in more than 15 projects from Ministry of Agriculture and Rural Affairs, FAO, Beijing municipal government and local government. She has won the prize in the social research project for young teachers in Beijing universities.

 

Title: A Study on the Factors Influencing the Development of Cross- border E-commerce for the Exports of China’s Agricultural Product

Abstract: With the continuous improvement of digital infrastructure, the popularization of Internet and mobile communication technology, cross-border e-commerce has promoted the continuous development of global digital trade. China's cross-border e-commerce of agricultural products is in its early stages, with a rapid growth rate and significant market potential. The e-commerce for the export of agricultural products has profound significance in expanding sales channels, expanding international market share, enhancing brand competitiveness, and promoting the transformation and development of traditional foreign trade. This paper analyzes the influencing factors of the development of cross-border e-commerce for the exports of agricultural product and constructs an indicator system. By using the Analytic Hierarchy Process, six main factors affecting cross-border e-commerce for the exports of agricultural product were identified. Among them, human resource is the most important factor affecting cross-border e-commerce. Other factors in order of importance are agricultural product supply, customer relations, cross-border marketing, policies and regulations, and cross-border transaction processes.